HOW WE TRANSFORMED A LEGACY WEBSITE INTO A BRAND NEW RESPONSIVE WEB APP WITH A CUSTOM CODED CLIENT FILTERING SYSTEM 

MEET ASHBURN TREE

Ashburn Tree is a company local to the Northern Virginia area specializing in arborist services. Their range of services stem from (no pun intented) tree trimming and stump removal to full on tree removal.

THE PROBLEM

Ashburn Tree came to us with two problems. One is that they had a relatively outdated website that hadn't been touched in over a year and wanted a complete UI/UX overhaul. Secondly, they wanted a custom coded client filtering system directly attached to the backend of their website so they didn't have to rely on third party applications anymore.

NO CTA'S

The old website had no form of CTA and was lacking any incentive for a potential customer to come and actually contact the business

NON ReSPONSIVE

The old website lacked any responsivity at all, and made it almost impossible to navigate it on any mobile, tablet, and even laptop device

RELY ON 3RD PARTY APPS

They had to rely on a set of third party apps for their client tracking as well as project tracking and completion, causing many complications internally.

THE SOLUTION

SHUVEL sat together and figured out the best way to tackle Ashburn Tree's digital problems to ensure that it meets our clients level of expertise, while also ensuring ease of use and a quick turnaround time. We decided to work together with our front and backend team to ensure we were all on the same page and we were unified in completing this project. Needless to say our client was thoroughly satisfied with the outcome.

FULL UI/UX OVERHAUL

A completely new and polished fully responsive web app with a sleek modern design, well thought out layout, as well as strategically placed CTA's.

INTEGRATION WITH BACKEND

Instead of creating a new application for their new filtering system we were designing, we integrated it as the website's backend.

CLIENT FILTERING SYSTEM

Created a custom client filtering system which incorporates all features from 3rd party applications they were using.

VIEW LIVE WEBSITE

Click on the image below to see the website live in action!

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