HOW WE CAN INCREASE FOOT TRAFFIC TO YOUR BRICK & MORTAR STORE(S)
Geo-Fencing refers to drawing a virtual barrier around a location using your devices global positioning system (GPS) or Internet Protocol (IP) address, which is just like your virtual address. Ads inside of geo-fenced areas can be seen on computer, tablet, or mobile devices as potential customers are browsing the web. Technically, geo-fencing can be any size radius from a particular location, anywhere from a mile to state-wide. But most people when they are referring to geo-fencing are looking for a very tight radius around a location.
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Behavioral targeting uses online tracking to follow a user’s web-browsing behavior and compiles that data to determine what ad to display to that user.
There are three major components to behavioral targeting: tracking and data collection, segmenting a user based on online behavior, which defines interests, and connecting this data to show advertisements to that target customer based on those interests. What makes behavioral targeting so unique, and successful, is the real-time relevance it provides to the user.
SOCIAL MIRROR ADS
Social Mirror™ ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies. We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps, targeted just to the people you want to reach across all devices.
Social Mirror™ ads can be done with any organic or paid posts from your business account on these 8 social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Snapchat, or YouTube. Ads can be display, video, or carousel.
Mobile Conquesting™ is one of our most popular products and you’ll see why! As consumers spend more of their online time on smartphones and tablets, it’s important to include a mobile strategy in your digital marketing.
Our Mobile Conquesting™ product allows advertisers to use both location based targeting combined with demographic and behavioral targeting to reach desired consumers on their mobile devices.