Gifting As A Service-A gifting Platform coined GIFTUM
GIFTUM is reimagining the digital gifting experience. This platform will serve any individual to express their appreciation by helping them choose digital gifts and pay for them all tied to a unified online experience.
The traditional gift giving process is broken and cumbersome. GIFTUM was created to enhance the user experience and help with digital gifting by reimagining the user experience! Our client was interested in a fully functional end-to-end full stack application that consumed multiple third party APIs to build a robust Gifting As A Service platform.
NO BRAND COLORS
GIFTUM had no brand colors whatsoever, and the old website was almost all whitespace, which gave a very dull and depressing look.
The old website lacked any responsivity at all, and made it almost impossible to navigate it on any mobile, tablet, and even laptop device
LACK OF FUNCTIONALITY
Their desired functionality was no where to be found on the old website, which is why they came to us with a very specific end goal.
By collaborating with our client we were able to implement a fully integrated full stack web application that helps an average consumer with their digital gifting experience. We designed the UI/UX to be highly intuitive and user friendly to begin with. We stitched together a backend solution that integrated multiple APIs for user authentication, payment gateways, messaging, and combining the power of gifting from 635 brands available in 39 countries.
Custom Designed UI/UX
Our team tirelessly pursued various options and researched extensively to formulate a very simple yet effective UI/UX for the front end of the web application.
BRAND NEW BACKEND
We took great amount of care in making sure we hand coded a custom backend and consumed multiple APIs to significantly increase GIFTUM's core value proposition.
We developed the custom backend by keeping in mind future use cases and the ability for the platform to be extensible by consuming additional third party APIs.
VIEW LIVE WEBSITE
Click on the image below to see the website live in action!